The perfect combination of beverage packaging personalization and efficiency

In the beverage field, consumers look forward to individually designed packaging, supplemented by some auxiliary functions; at the same time, more and more environmentally conscious beverage consumers hope to use environmentally compatible methods to produce resource-saving packaging containers. The packaging industry is adopting new packaging strategies and efficient production equipment to achieve this balance.
The latest trend in gift packaging involves the use of new materials and decorations to express congratulations or encouragement. Companies in this market segment develop carton packaging, folding boxes, baskets, wooden boxes, decorative items, and hand-held paper bags to impress gifts. The wine bottle is placed in a gift box with a real wood feel and appearance; or the packaging has curious features, such as a miniature lampshade, which can be used to easily convert an empty bottle into a decorative table lamp. As far as gift packaging is concerned, uniqueness and diversity are equally important.
The trend of adapting to this packaging segment is obvious in the entire beverage market: it is difficult to inspire consumers to sell wine and beer in standard packaging bottles. Therefore, in the field of alcoholic beverages, mixed beverages and flavored beverages, there are Decorative packaging bottle. The application of this kind of packaging bottle is now very extensive, and consumers can choose at will. Any manufacturer that wants to attract consumer preferences must have a product that can stand out with just a glance. People are increasingly emphasizing packaging aesthetics, and therefore, more and more emphasizing emotional factors, which is becoming more and more important in terms of product consumption. In a complex world, the adaptability of this trend is even more so, because if the decision is not rational, but emotional, doing so can save a lot of time.
Top trends: personalization and differentiation
In the field of design, American women’s designer Alexander Wang uses barcodes as a packaging theme, using black and white striped barcodes on glass bottles. The space between stripes and pure design is deliberately used to express Evian’s natural purity. However, personalization and differentiation are not only highly favored by high-end market brands. In order to cater to the needs of smaller families, more and more beverage manufacturers are marketing mineral water in smaller 0.5-liter recyclable bottles. And lemon drink.
Despite these advantages, too luxurious packaging also has its drawbacks. The greater the individualization and complexity, the more complex and expensive its production will be. Higher production costs will eventually be passed on to consumers at higher prices, and consumer activists often criticize this. What’s more, complicated production methods and disposable bottles will increase the burden on the environment. In order to minimize this impact, some countries have established targets for recycling packaging bottles under certain circumstances.
According to current statistics in Germany, at the time, packaging consumption increased from approximately 465,000 tons to 600,000 tons. Retailers and manufacturers are considered to be the initiators of the prosperity of this disposable bottle. Especially in the field of mineral water, price wars are being staged in beverage markets and supermarkets; however, special offers are only applicable to disposable bottles, because the collection, cleaning and refilling of plastic bottles involves expensive processes.

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Demand for efficient packaging technology
Packaging manufacturing companies also need to assume an obligation: on the one hand, they must adopt a consumer-friendly design to perfectly present the packaging; on the other hand, they must also save raw materials to reduce environmental pressure. Packaging manufacturers must Strike a balance between. Therefore, the requirements that packaging machinery must meet are becoming more and more demanding. “In food processing machinery and packaging machinery manufacturing companies, responsible handling of natural resources and environmentally-friendly business are of high priority. For their consumers, sustainable production processes are very important. Important.” said Vera Fritsche, an expert from the Food Processing Machinery and Packaging Machinery Branch of the German Machinery Manufacturers Association (VDMA). She claimed that intelligent control and automation technology, as well as energy-saving transmission mechanisms, compressors, fans and pumps, are classic solutions to save power and other resources and improve energy efficiency. The high-efficiency electric motor fully adapted to the machine movement and acceleration process can reduce power consumption. In addition, Fritsch went on to explain that innovative and improved processes can reduce energy and water consumption; and innovative mechanical strategies can extend service and maintenance intervals and service life, so energy savings can also be achieved.
Innovation potential in production
However, before plant-based packaging bottles can successfully replace the currently commonly used PET packaging bottles, some development work is needed. Similarly, not only can we find cost-saving potential in the material field, but also in production equipment. Therefore, the industry is making every effort to improve and improve production methods.


Post time: Nov-09-2020