In the beverage space, consumers expect personalized packaging, supplemented by some auxiliary function;
At the same time, more and more beverage consumers with environmental awareness want to adopt environmentally compatible methods to produce resource-saving packaging containers.
The packaging industry is adopting new packaging strategies and efficient production facilities to achieve this balance.
The latest trend in gift wrapping involves new materials and decorations to convey congratulations or encouragement.
Businesses in this segment develop carton packaging, folding boxes, baskets, wooden cases, decorative items, and hand-held paper bags to impress gifts.
The wine bottles are placed in exquisite gift boxes with a real wood feel and appearance;
Or the packaging has curious features, such as a miniature lampshade that can be easily converted from an empty bottle into a decorative table lamp.
When it comes to gift packaging, uniqueness is as important as diversity.
The trend to adapt to this packaging segment is evident throughout the beverage market: selling wine and beer in standard packaging bottles is no longer inspiring consumers, hence the emergence of decorative packaging bottles in the field of alcoholic beverages, blended beverages and flavored beverages.
The application of this kind of bottle packaging, now very widespread, consumers can choose at will.
Any manufacturer that wants to appeal to consumers’ tastes must have a product that stands out at a glance.
People are attaching more and more importance to the aesthetics of packaging and, consequently, to the emotional element, which is becoming more and more important in product consumption.
In a complex world, the adaptability of this trend is even more so because it can save a lot of time if decisions are not rational but emotional.
Top trends: Personalization and differentiation
In the field of design, American womenswear designer Alexander Wang has made barcodes a packaging theme, using black and white striped barcodes on glass bottles.
The space between the stripes and the pure design was intentionally used to express the natural purity of Evian.
However, personalization and differentiation are not only highly sought after by brands at the high end of the market. To cater to smaller families, a growing number of beverage makers are marketing mineral water and lemon drinks in smaller 0.5 litre, recyclable bottles.
Despite these advantages, however, overly luxurious packaging has its drawbacks.
The more personalized and complex it is, the more complex and expensive its production becomes.
Consumer activists often criticize the higher production costs that will eventually be passed on to consumers in the form of higher prices.
What’s more, the complicated production methods and disposable packaging bottles will increase the environmental burden.
In order to minimize this impact, some countries have, in some cases, set targets for the reuse of packaged bottles.
At that time, packaging consumption increased from about 465,000 to 600,000 tonnes, according to current German statistics.
Retailers and manufacturers have been blamed for the boom in disposable bottles.
Especially in the field of mineral water, price war is being staged in the beverage market and supermarket;
However, the special offer only applies to disposable bottles because collecting, cleaning and refilling plastic bottles involves an expensive process.
The need for efficient packaging technology
Packaging manufacturers also have an obligation: on the one hand, they must perfectly present their packaging in a consumer-friendly design;
On the other hand, packaging companies must strike a balance between saving raw materials and reducing environmental pressure.
Therefore, packaging machinery must meet the requirements have become more and more stringent.
“Responsible handling of natural resources and doing business in an environmentally friendly manner are high priorities in food processing and packaging machinery manufacturing enterprises.
Sustainable manufacturing processes are very important to their consumers.”
Vera Fritsche, an expert at the food processing and packaging machinery branch of the German Machinery Manufacturers Association (VDMA).
She claims that intelligent control and automation technologies, as well as energy efficient transmission mechanisms, compressors, fans and pumps are classic solutions to save power and other resources and improve energy efficiency.
Fully adapted to the machine movement and acceleration process of efficient electric function to reduce power consumption.
In addition, Fritsch goes on to explain that innovative and improved processes can reduce energy and water consumption;
And innovative mechanical strategies can extend service and maintenance intervals and service life, thereby achieving energy savings.
Innovation potential in production
However, there is still some development work to be done before plant-based packaging bottles can successfully replace the current popular PET packaging bottles.
Similarly, the potential for cost savings can be found not only in materials, but also in production equipment.
As a result, the industry is making every effort to improve its production methods.
Post time: Nov-02-2020